Eliminating physical inserts

A print service bureau wants to reduce the number of physical inserts that they have to add to envelopes by printing full color electronic inserts in blank areas on credit card statements.

The print service bureau prints statements and one-to-one advertising brochures for a variety of customers. The customers send their resources and print job data to the service bureau. The pre-press staff uses a document composition tool to create AFP jobs. The AFP print jobs are submitted to RICOH ProcessDirector, which sends them to ten duplex InfoPrint 4100 systems. After the jobs are printed, they go to post-processing to be folded, inserted, and mailed.

The service bureau asks all their customers to submit required resources with every print job; they do not store resources indefinitely. Many of their customers (such as credit card companies) include inserts in the envelope with their statements. Some problems with this arrangement are:

  • Inserters often ruin mailpieces, so they frequently have to reprint individual statements. Reprinting adds time and cost to the process.
  • Customers tend to ignore the inserts, separating them from the statement immediately after opening the envelope and discarding them.

The service bureau would like expand its offerings to include full-color variable-data printed using an AFP color solution. They also think that they can save time, money, and paper by reducing the complexity of the tasks that their inserters do. If the inserter only has to fold each statement and put it in an envelope (instead of adding two more sheets of paper, folding, and inserting), it has fewer opportunities for ruining mailpieces.

The solution

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