Using Insights

Insights include useful summaries that can help your decision-making process by providing a better understanding of your data. They include descriptive text instead of charts and can display easy-to-follow key points and conclusions based on your data. For example, insights can provide information about growth rate, top and bottom movers, top and bottom ranked categories, metric changes over time, or minimum and maximum values. They can also include anomaly detection and forecasts.

There are two types of insights that you can add to your analyses:

Suggested insights
A list of suggested insights is available based on the data included in your visuals. The list changes based on context. You can see different suggestions depending on the fields that you add to your visuals and the type of the visuals. For example, if you have a time-series visualization, the suggested insights can include period-over-period changes, anomalies, and forecasts. As you add more visuals to your analysis, you generate more suggested insights.
Custom insights
Custom insights let you create your own computation, using your own words to give context to the fields that appear in the visual. When you create a custom insight, you add it to the analysis, and then choose the type of calculation that you want to use. You can also add more fields, calculations, and parameters, and customize the text and formatting.

In this section:

  1. Adding Suggested Insights
    The list of suggested insights is based on the data included in your visuals. You can see different suggestions depending on the fields that you add to your visuals and the type of the visuals.
  2. Adding Custom Insights
    Custom insights let you create your own computation, using your own words to give context to the fields that appear in the visual. When you create a custom insight, you add it to the analysis, and then choose the type of calculation that you want to use. You can also add more fields, calculations, or parameters and customize the text and formatting.
  3. Customizing the Insight Narrative
    After you add a suggested or a custom insight to an analysis, you can customize the narrative displayed in the insight according to your needs. For example, you can edit the insight computation or add more computations, use parameters, and add functions. You can also configure the text formatting and alignment and add images or hyperlinks.
  4. Supported Computations for Insights
    Computations are predefined calculations that you can add to an insight. The list of available computations is displayed in the Computation dialog when you create a custom insight or in the Edit narrative dialog when you customize the narrative of an insight.
Parent topic: Using Insights, Anomaly Detection, and Forecasts